XS.com names Andreas Achniotis head of affiliates

XS.com has appointed Andreas Achniotis as Head of Affiliates as the multi-asset broker steps up investment in partner-driven growth. The move is aimed at expanding its global affiliate network and strengthening a key customer acquisition channel.

Why it matters: - XS.com is putting more weight on affiliate marketing as online trading competition intensifies. - The appointment is meant to strengthen partner-led customer acquisition and support longer-term global growth. - A larger, better-run affiliate network can help XS.com expand reach across international markets.

What happened: - XS.com named Andreas Achniotis as Head of Affiliates. - The announcement was made on August 6, 2026, from Switzerland. - The role is part of XS.com’s broader effort to grow its worldwide partner network.

The details: - Achniotis will oversee XS.com’s affiliate strategy. - His responsibilities include managing partner relationships, optimizing acquisition campaigns and launching initiatives to improve engagement and business results. - He will work with sales, marketing, product and other teams to strengthen the affiliate program and find new growth opportunities. - Achniotis brings more than 10 years of experience in Forex and online trading. - His background includes business development, trading operations, risk management and affiliate management. - He has built and managed affiliate and Introducing Broker networks, created partner incentive programs and run performance-based strategies across multiple regions. - His experience spans several international markets. - XS.com said the hire reflects a long-term plan to build a stronger affiliate ecosystem and expand its global presence.

Between the lines: - The move signals that XS.com views affiliates as a scalable growth engine rather than a side channel. - Bringing in a leader with both commercial and operational experience suggests the company wants tighter coordination between partner growth and broader business execution. - The appointment also fits a wider trend in online trading, where brokers are competing more aggressively for distribution and conversion channels.

What's next: - Achniotis is expected to push new initiatives that deepen affiliate engagement and lift performance. - XS.com will likely continue investing in partnership programs as part of its international expansion strategy. - The company also expects the new leadership to help strengthen its global footprint.

The bottom line: - XS.com is betting on affiliate partnerships as a central lever for growth, and Andreas Achniotis now leads that effort.