letsrocc launches Marketing MRI to diagnose hidden marketing failures

Frankfurt consultancy letsrocc has launched Marketing MRI, a six-week fixed-fee examination for mid-market companies with revenue between €20 million and €250 million. The new service is designed to show how marketing, sales, product and reporting systems can disconnect commercial spend from business results.

Why it matters: - Marketing MRI targets a common board-level problem: spend rises, but commercial returns do not. - The service is built for mid-market leadership teams that suspect the root cause sits in governance, incentives, measurement and decision-making, not just in campaign execution. - letsrocc positions the offer as a way to surface the cost of structural friction across the commercial system.

What happened: - letsrocc, a Frankfurt-based operational marketing consultancy, launched Marketing MRI. - The service is a six-week, fixed-fee commercial examination. - The target market is mid-market companies with revenue between €20 million and €250 million. - The consultancy says the offering is aimed at leadership teams that believe their marketing issues go beyond the marketing department.

The details: - Marketing MRI examines how measurement, governance, incentives and decision-making interact across a company’s commercial system. - The process does not audit campaigns or creative work. - The examination maps friction between marketing, sales, product and reporting. - letsrocc says that friction often explains why higher marketing spend does not produce proportional commercial return. - The six diagnostic domains are reporting and performance logic, attribution and measurement integrity, handoffs between marketing, sales and product, UX and conversion friction, team structure and seniority gaps, and technology contracts and incentive misalignment. - The output is a graded findings report with commercial impact estimates attached to each identified constraint. - The report goes directly to the leadership team, not through the marketing department. - Co-founder Chris Wheeler said many clients have already changed agencies, rebuilt dashboards and launched new campaigns before seeking help. - Wheeler said the constraint is usually not the marketing itself, but how the business measures, decides and governs around marketing. - Wheeler has worked in digital marketing since 1995. - Co-founder Claudia Misselwitz brings 21 years of operational experience across enterprise and mid-market clients including Native Instruments, Barclays, TomTom and B&Q. - The methodology draws on a combined 52 years of hands-on operational experience. - Both founders work directly inside client systems rather than delegating to junior consultants. - letsrocc says that model differentiates the firm from larger advisory businesses.

Between the lines: - The launch reflects growing demand for outside help that can connect marketing performance to commercial operations, not just media or creative output. - By sending findings straight to CEOs and CFOs, letsrocc is aiming the product at decision-makers who control budgets and operating priorities. - The fixed-fee, time-bound format suggests a diagnostic product meant to create urgency and clarity quickly.

What’s next: - letsrocc will market Marketing MRI to companies in Germany, Austria, Switzerland and international markets. - The firm says it will continue focusing on businesses where marketing performance has become a board-level issue. - Prospective clients can contact Chris Wheeler at C. Misselwitz & C. Wheeler letsrocc GbR or connect via the company’s LinkedIn page.